FEATURES:

User-friendly controls and highly detailed photos are available at an incredible value in the Cyber-shot® DSC-S730. The compact body features 7.2 megapixel resolution, 3x optical zoom lens, and a bright, 2.4" LCD screen for reviewing your photos with ease. The DSC-S730 rounds out the package with high ISO sensitivity that helps reduce blur when shooting indoors or at twilight, even without using the flash.

7.2 Megapixel Super HAD™ CCD
More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

3X Optical Zoom Lens
3X optical zoom brings distant subjects closer to help you capture sharp, detailed long shots and quickly frame images for better composition -- great for family sports, outdoor fun, and travel photos.

2.4”1 LCD Display
The bright 2.4”1 LCD display makes it easy to compose shots, check results, share your photos, and read camera menus, even in full sunlight.

5-Point Auto Focus
A five-point auto focus evaluates your shot at 5 points on your screen -- so you’ll get great results even with off-center subjects that make interesting photo compositions.

High Sensitivity (ISO 1250) Mode
For sharp, flash-free photos without blur, high sensitivity (ISO 1250) allows shooting at higher shutter speeds for better pictures in low-light conditions -- great for birthday parties, indoor gatherings, and candid portraits.

Convenient Photo Modes
To adjust quickly for specific shooting situations, you can choose from several convenient photo modes, including Auto, Program Auto, and Scene Selections such as Twilight, Twilight Portrait, Landscape, Soft Snap, Snow, High Sensitivity, and Beach environments.

QVGA Movie Mode
Capture 320 x 240 audio/video clips at high frame rate (up to 30 frames per second7). The maximum length of time you can shoot continuously is about 10 minutes.

Smart Zoom® Feature5
The Sony Smart Zoom® feature5 intelligently “crops into” the central portion of interest in your photo, helping avoid the image degradation of other digital zooms.

Burst Mode
You can fire off up to 3 shots at Approx.1.2 second intervals at any resolution (VGA to full) -- a great way to capture a child’s first steps or a pet’s best tricks.(Approx. 0.8fps(3 shots))

Histogram
Histogram display gives you more control over your images with the ability to optimize exposure adjustments for better detail in both light and dark areas of a photo.

22 MB2 Internal Memory
Even if you forget your flash memory card, you can get the shot because 22 MB2 internal memory lets you capture a limited number of shots with in-camera convenience, then easily transfer your shots to a PC or optional Memory Stick Duo™ media.

Memory Stick Duo™ Media Convenience
A built-in slot accepts optional Memory Stick Duo™ media or Memory Stick PRO Duo™ media -- the compact, high-capacity storage media that make it easily to upload photos to your PC and are compatible with millions of devices worldwide.

Direct Playback button
Direct Playback Button provides one-touch ability to review images while shooting, or quickly start up Playback Mode from power-off status.

Picture Motion Browser Software
Supplied software makes it easier to upload, organize, and search photos on your PC. When shooting photos using your camera and an optional GPS unit, the software even provides a convenient map view function that lets you sort photos by location and display their origin on a world map.


SPECIFICATIONS:

Weights and Measurements

* Dimensions (Approx.) : 3-5/8" x 2-3/8" x 1 1/8" (91.4 x 61 x 29.1 mm)

* Weight (Approx.) : 4.9 oz (140 g) Body; 6.7 oz. (189 g) including Battery and optional Memory Stick Duo™ Media

Convenience

* Still Image Mode(s) : JPEG: Normal, Burst

Hardware

* Docking Station : N/A

* LCD : 2.4"1 (112K Pixels TFT LCD Screen)

* Lens Construction : 6 Elements in 5 Groups (including 3 aspheric elements)

* Lens Type : Sony

* Microphone/Speaker : Yes/Yes

* Viewfinder : N/A

Power

* Battery Type : AA Alkaline batteries: 3.0V

General

* Imaging Device : 1/2.5" Super HAD™ CCD

* Megapixel : 7.2 MP

* Recording Media : 22MB internal Flash Memory, optional Memory Stick Duo™ Media, optional Memory Stick PRO Duo™ Media

Optics/Lens

* 35mm Equivalent : 35-105mm

* Aperture : Auto and Program Auto: f2.8(W) - f9.7(T)

* Digital Zoom : 0-2.0X (Precision)

* EV Compensation : Plus / Minus 2.0EV, 1 / 3EV step

* Filter Diameter : N/A

* Focal Distance : Normal Minimum: 19 3/4" (50cm)

* Focal Length : 5.8 to 17.4 mm

* Focus : Preset --- (0.5m / 1.0m / 3.0m / 7.0m / Unlimited distance)

* ISO : Auto / 100 / 200 / 400 / 800 / 1250

* Macro Mode : Yes

* Minimum Focus Distance : W: Approx. 19 11/16(50cm) - Infinity / T: Approx. 19 11/16(50cm) - Infinity

* Optical Zoom : 3X

* Shutter Speed : Auto(1/8 - 1/2000) / Program Auto(1" - 1/ 2000)

* Smart Zoom® Technology : Smart Zoom / Precision Digital Zoom / Off

* Total Zoom : 6X

Software

* Operating System Compatibility : Microsoft® 2000 Professiona, XP Home and Professional, Macintosh® OS 9.1/9.2, OS X (10.0-10.4)

* Supplied Software : Windows: Picture Motion Browser Vers 2.2

Service and Warranty Information

* Limited Warranty : 1 Year Parts & Labor

Accessories Supplied:
* Battery (AA Alkaline x2)
* Dedicated AV cable
* Dedicated USB cable
* Wrist strap
* Software CD-ROM
* Note: Memory Stick PRO DuoTM Media or adaptors are note included.